Psychometric fingerprints provide unparalleled audience insights.

Our Explainable AI visualizes the unique psychometric signals that characterize sets of people whose actions are critical to your business. We can import these key groups from your CRM, your website visitors, or your mobile app users, through a trusted third-party partner for additional user privacy protection.

Pinpoint’s fingerprints come with a suite of analyses that allow you to see in granular detail the logic underlying the user actions that you’d like to either multiply or reduce. The best part about these Thinkalike® Insights is that they’re fully actionable; they automatically convert into a population-wide Thinkalike® Ranking.

Pinpoint can take the Psychometric Fingerprints of your user sets and convert them into a population-wide Thinkalike® Ranking. Our Engine can rank hundreds of millions of users in order, one individual at a time, in descending psychological similarity to your key user sets. These percentile-based rankings allow you to predict the probability that people in the broader population will be next to join the key set, allowing you to take intelligent and personalized action ahead of time to achieve the desired outcome. Our percentile-based rankings give you deep transparency and control over your people data.

For marketing applications, you can run these rankings as Thinkalike® audiences across almost all major ad platforms.

FINGERPRINTS CAN ALSO CONVERT INTO HEAT MAPS THAT PINPOINT THE LOCATIONS MOST PSYCHOLOGICALLY SIMILAR TO YOUR USERS.

 These heat maps provide powerful geographic people analytics. Applications include out of home messaging, store analyses, and direct mail, among others.