Psychometric fingerprints provide unparalleled audience insights
Our algorithms characterize the unique psychometric signal of users who engage with your ads, webpages, or in your first-party data. Pinpoint allows you to see in granular detail who’s really interested in your products and why.
These fingerprint insights serve as valuable feedback for your media and creative strategies. They come with a suite of analyses that allow you to personalize content for your customers better than ever before.
The best part about these Thinkalike™ Insights is that they’re fully actionable; they automatically convert into the perfect custom Thinkalike™ Audience that they describe.
Custom Thinkalike™ Audiences make targeting effortless and understandable
Pinpoint takes the psychometric fingerprints of your engaged users and automatically converts them into a custom psychometric Thinkalike™ Audience. Our Engine ranks hundreds of millions of users in order, from the customer who’s most likely to buy your next product, to the user who’s least likely to ever engage.
Percentile-based buying provides the only way to discover your ad’s full market interest
On the buy side, you can start with the top 5% of people most interested in your product. Then, users can be served ads down this percentile spectrum in a nice, smooth way until the full market reach of your ad is discovered. Our percentile-based segments give you deep transparency and control over your audience data.
With conventional audience segments, in contrast:
- You only know if you’re getting better or worse performance than the last one you tried;
- You can’t know if you’re truly reaching the most valuable audience members in the whole population;
- Any time you combine conventional segments, your reach drops substantially; and
- When you max out on these segments, performance plummets.
Thinkalike Audiences elegantly solve all of these issues.
Significant engagement boosts
Pinpoint’s Thinkalike™ Audiences increase engagement rates by 350% to 450% over Run of Network targeting on web display ads. Key Performance Indicators move up and down the percentile spectrum in a predictable way.
Thinkalike Audiences are currently available for nationwide web display, social media, and in-app mobile campaigns.