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P&C insurance leaders are constantly faced with the challenges of growth, profitability, keeping up with rate changes and modernizing legacy systems. These challenges have become even more severe in the current environment of unprecedented inflation, large-tail...
There are significant factors putting pressure on the insurance market. Factors such as high premium prices, social inflation and unpredictable large-scale weather are adding to carrier and customers’ woes. Insurance carriers are under immense pressure to forecast...
A year ago Pinpoint announced that we had sought and achieved SOC 2 Type 2 Certification. We maintain that the only viable option for Pinpoint was Type 2 certification, as opposed to Type 1, as it truly analyzes compliance with well-developed procedures/controls. At...
Artificial Intelligence capabilities are quickly becoming a must-have core competency for carriers wishing to succeed in the insurance industry. Leading carriers, through AI, are materially enhancing operational capabilities, enhancing profitability through improved...
As we write these words, lawmakers sit in Tallahassee deciding the fate of insurance for Florida Homeowners–and some pretty hefty reforms are on the table. The homeowners insurance market in Florida is in crisis due to the outsized number of lawsuits and fraud schemes...
According to National Association of Insurance Commissioners (NAIC) …while Florida homeowners insurance claims accounted for just over 8% of all homeowners claims opened by U.S. insurers in 2019, homeowners insurance lawsuits in Florida accounted for more than 76% of...
By Avi Tuschman Headlines in the Wall Street Journal and New York Times recently announced that Alphabet's third-quarter net profit decreased by 27%, compared with last year. On a call with analysts, executives from Google's parent company explained that this...
By Shannon Shallcross In an announcement on Friday, Oct 21, 2022 in P&C Specialist, several top Property and Casualty insurance carriers have already indicated that Q3 losses are “painful.” The causes of these profit challenges are rising inflation, unfavorable...
Insurers have a lot to learn from leading tech companies with regards to leveraging applied data and analytics to create actionable, and profitable, insights. We take a look at what is holding insurance back from realizing the benefits of advanced data and analytics. One easy to overcome barrier is finding the right partner; Pinpoint is that partner for a growing number of P&C insurers.
Bryan Falchuk, insurance professional, author, and Pinpoint advisor sat down with Coverager to discuss his new book The Future of Insurance: From Disruption to Evolution. Bryan researched how innovation was occurring in insurance and with the use of case studies,...
Communication is a science and an art, and in uncertain times such as these, well-considered customer communication that leverages psychological insights can help marketers manage the delicate balancing act required. Dr. Hillary Haley dives into the ways companies can...
As we’ve all read in many corporate communications articles over the last several weeks, in times of crisis, consumers seek reassurance, compassion, and problem-solving products and services from the companies they trust. While we wouldn’t argue with this simple set...
AdRoll's Director of Marketing Analytics and Insights, Jimmy Shang, explores the potential of digital psychometrics in advertising and discusses Pinpoint's personality analysis tools. Read more here.
There are a near infinite number of variables that can trigger consumer engagement for a given marketing campaign, and only so many can be known and tracked. The best marketing and ad platforms actively leverage the largest set possible, identifying those delivering...
Modern marketing has a major black-box problem when it comes to the kudzu-like spread of AI across the industry. While marketing AI is uniquely able to make quality predictions from enormous amounts of opaquely correlated customer behavioral data, in most cases these...
Read Pinpoint's article on psychometric segmentation, published by the Content Marketing Institute.
At the core of any legendary company is a committed brand personality seeping into the customer experience at every turn. This maxim is especially sacred in the era of digitally native Direct-to-Consumer brands that live and die by consumer opinion, without the...
There is a problem I’ve struggled to crack my entire career that you may be familiar with. It’s partly about marketing, partly about biology, and partly about content personalization -- and it’s what attracted me to Pinpoint. The problem goes like this: Picture a...
Human connection has become a non-negotiable part of the customer's online and offline journey. As customers demand a more personalized experience with each passing year, however, many companies struggle to deliver this at scale. The good news: companies that do rise...
Unscientific marketing personas are on their way out. Here's what's replacing them, and what it means for marketing teams everywhere. Common scenario: you need to create a campaign or customer journey for an audience that you don’t fully and deeply understand, so you...
A 2002 survey found the practice of customer segmentation in precipitous decline among marketers, to such a degree that the marketing world is only just now beginning to recover. What’s next for consumer understanding? Read the article on the American Marketing...
A report from Ogilvy Consulting details the key to the future of marketing: behavioral science. Known by many names, behavioral science is the study of the cognitive processes that underlie decision-making and behavior. While marketing has historically relied upon...