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Columbia University Professor and Pinpoint advisor Sandra Matz published research leveraging Pinpoint data in the prestigious Journal of Personality and Social Psychology, of the American Psychological Association. The article is titled "Personal Echo Chambers:...
Extraverted older adults and conscientious, curious teens may be more likely to engage in risky driving behavior, while agreeable teens are less likely to drive distracted, according to new research from the University of Birmingham Alabama. Read the article on the...
Stanford researchers have found that computers can judge personality traits more accurately than one's friends and colleagues. In fact, artificial intelligence can draw inferences about a person as accurately as a spouse, according to Stanford postdoctoral fellow --...
As the world grapples with the COVID-19 pandemic, leading personality science researchers have uncovered clues about how the dramatic shift away from public spaces has and will continue to interact with our psychological differences. Work recently published in the...
From the Marketing AI Institute, "Marketers are beginning to understand AI’s promise: some machine learning technologies can help predict and prescribe marketing actions at scale, based only on your customer and user data. AI systems exist that can help you make...
Advances in machine learning have made their way into the field of quantitative psychology, revealing new opportunities in behavioral predictive analytics. As academics in diverse fields collaborate to explore the potential for these innovations, a variety of academic...
People continuously leave digital footprints online, and this information can help marketers personalize their creative based on individual personality differences. Read the full report here.
Digital footprints can be very accurate in the signal they provide on personality traits of large market segments -- and very useful for deploying much more effective mass communication strategies. Read the full report here.
One of the biggest challenges facing marketers is the ability to harness the power of emotionally resonant customer experiences. Doing so at scale requires psychological data and emotionally intelligent platforms. Read more here.
Cultural norms often teach the value that being nice will get you further in life than being mean. But when it comes to finances, new Columbia Business School research shows that people high in Agreeableness have worse financial financial outcomes – including lower...
The traces we leave on the Web and on our digital devices can reveal surprising insights into our psychology. Read the article in Scientific American.
"Digital psychometrics and its future effects on technology", a keynote lecture at ApacheCon 2017 by Pinpoint Advisor Sandra Matz, Computational Social Scientist. Watch the video on YouTube.
Decades of research have reported a surprisingly weak relationships between the consumption of material goods for oneself and happiness; rather, spending on experiences and on other people increases happiness more on average. However, recent findings suggest that...
Personalizing ad creative and targeting based on personality traits can yield a high return on your marketing investment. Today let’s look at a study comparing the clickthrough rates of personality-matched ads, in comparison with the relevant baseline points of...