Pinpoint’s personality models distill 70 years of scientific research on the motivations behind human behavior. Our technology also advances big-data psychometrics developed at Stanford and Cambridge Universities.

Pinpoint enables companies across a wide variety of industries to more effectively forecast and influence human behavior. Leveraging the latest advances in behavioral science, artificial intelligence, and privacy-safe analytics, Pinpoint’s Thinkalike® AI allows organizations to better understand intentions, reduce risks, and persuade people to take positive actions.

The Management Team

Avi Tuschman, Founder and CEO

Avi Tuschman did his undergraduate and doctoral research at Stanford, where he sought out the very best data known to science for predicting an individual’s future preferences and behaviors. This inquiry led him into the field of psychometrics.

Tuschman published the first science book on heritable psychometric traits and how to make predictions from them, which was published through Prometheus / Random House in 2013. The book received praise from top science writers and coverage in media from 24 countries. He also spent a large part of his career helping 18 heads of state to shape public opinion in Washington, DC, and in Latin America.

Tuschman founded Pinpoint Predictive when he realized that the data economy urgently needed a scientific standard in people data. When he saw that big-data psychometrics were feasible, accurate, and the future of people data, he set out to digitize and scale up this vital data class so that we could benefit from better insights, targeting, and people predictions.

Wei Hsu, VP of Engineering

Wei Hsu is a Stanford Computer Science alumnus and a full-stack engineer specialized in developing highly scalable applications. He led the engineering teams of his previous companies through two acquisitions. Previous to Pinpoint, Hsu was a team member at a venture originally seed-funded by Facebook, where he managed a ten-person team as Director of Engineering.

In his free time, Hsu is a dedicated fan of Stanford Football and also loves third-wave coffee shops.

Annalyn Ng, Senior Data Scientist

Annalyn Ng completed her undergraduate studies at the University of Michigan, and her MPhil degree at the University of Cambridge. Previously, Annalyn worked at Disney Research on various projects examining the psychometric profiles of consumers. She has also worked with the Singapore government to build predictive models for fraud and labor matching.

Annalyn is the co-author of the book, Numsense! Data Science for the Layman, which is available in over 5 languages and is used in courses at universities like Stanford and Cambridge.

Kenton Knoepfler, Sr. Customer Success Manager

As Senior Customer Success Manager and Data Advisor, Kenton Knoepfler brings over 12 years’ experience in the advertising space, leading teams focused on Customer Success and driving retention through data analysis. With a keen understanding of process efficiencies and data-driven decision making, Kenton brings a track record of significant savings and gains, rapid operational development, and right-fit infrastructure that scales with organizations.

A graduate of The Ohio State University, Kenton has worked for such leaders in the advertising space as Sharethrough, Turn (Amobee), RocketFuel (Sizmek), and DoubleVerify.

Zack Lynch, Board Member

Zack Lynch is an entrepreneur, market maven and futurist who brings a rich understanding of the technologies and companies driving the experiential technology market to JAZZ.

Zack is the founder and Chairman of the Neurotechnology Industry Organization, a global trade association representing companies involved in neuroscience, brain research institutes and patient advocacy groups, which has more than 120 member organizations all focused on accelerating the development of treatments for neurological diseases, psychiatric illnesses and nervous system injuries. He is the founder and curator of the Experiential Technology and NeuroGaming Conference and Expo which is the leading meeting bringing together game designers, neuroscientists, tech executives and investors.

Zack is the author of the best selling book, The Neuro Revolution: How Brain Science Is Changing our World published by St. Martin’s Press and translated into many languages. Previously, he co-founded NeuroInsights, a market research and investment advisory firm that advises global organizations on the impact of neurotechnology on business, government and society.  NeuroInsights hosts an annual Neurotech Investing and Partnering Conference each May. He was the publisher of the investment newsletter, Neurotech Insights and co-author of NeuroInsights 600-page annual investment analysis of the global neurotech industry. He also developed the NASDAQ NeuroInsights Neurotech Index, a stock tracking index for neuroscience companies.

He has been a founder and executive at several software companies in wellness, profit optimization, knowledge management and collaborative forecasting. Mr. Lynch speaks frequently and is quoted widely in the press including: Forbes, LA Times, O the Oprah Magazine, San Francisco Chronicle, Scientific American, Science, Slate and many more.

Mr. Lynch serves on the advisory boards of the McGovern Institute for Brain Research at MIT, Center for Neuroeconomic Studies at Claremont Graduate University, the Center for Neuroscience and Society at the University of Pennsylvania, as well as several private neurosoftware companies. He has a B.S. in Evolutionary Biology, B.S. in Environmental Science and M.A. in Economic Geography, all from UCLA.

Sarah Macpherson, Project Manager

Sarah completed her undergraduate studies at UCLA, majoring in Neuroscience. She has worked in laboratories at both UCLA and Stanford, working on a range of topics from decision making, to Neuroradiology, to functional brain mapping. In addition to her academic experience, Sarah has worked in the biotechnology sector, contributing to a team creating implantable neurostimulators for epilepsy. She also worked for the UCLA Grand Challenge Initiative to cure depression, supporting both research and administrative functions.

Mike Rosner, SVP of Sales

Mike has over 20 years of experience building and leading sales and service teams focused on digital media, internet advertising and marketing technology. Most recently Mike served as Chief Revenue Officer at Forensiq, a fraud detection platform focused on the desktop and mobile ecosystems. In that role he was instrumental in creating exponential growth resulting in an acquisition by Impact (fka Impact Radius) after 18 months. Mike spent an additional year post acquisition at Impact as EVP of Global Agency Development and Partnerships.

Prior to Forensiq, Mike held key roles at Sizmek, EyeWonder, Pointroll, DoubleClick, and other digital companies focused on delivering best of class ad serving solutions, programmatic platforms, and point solutions.

Evan Zamir, VP of Data Science

Previous to Pinpoint, Evan Zamir spent three and a half years as one of two data scientists at Skout, one of the world’s largest location-based social-networking and dating apps. In this role, he worked across a wide-variety of challenges with numerous tools, including the automation of picture moderation via deep-learning models, up until the company’s acquisition by MeetMe.

Before moving into industry, Zamir taught for five years as an Assistant Professor at Georgia Tech. He has a BS from Johns Hopkins, a PhD from Washington University, and a Postdoc from the University of Kansas Medical Center, where he studied the biomechanics of embryonic tissues, including the heart, through various experimental, imaging, and computational methods.

Manuel Ponce de Leon, Senior Product Manager

Manuel brings nearly 20 years of experience driving vision, development, and execution of innovative tech solutions across different geographical markets over the entire advertising supply chain. A lover of all things ad tech, he has a passion for leveraging human expertise and enhancing execution through machine learning, particularly when applied to creative production and optimization across audiences. A graduate of the Dublin Institute of Technology, prior to Pinpoint Manuel held different product leadership roles in companies such as DoubleClick, Google, and Adobe, where he helped pioneer technologies such as in-stream video and data-driven ad units.

Jim Christie, Program Management

Jim Christie has a passion for using data to understand the world around us. He has 10 years of experience leading development and operations teams specialized in advanced advertising solutions. As Director of Business Intelligence at RhythmOne, he led the optimization effort to focus on video KPIs and viewability. He also spearheaded a company-wide effort to establish compliance with IAB industry-standard specifications. Previous to joining Pinpoint, Jim served as Head of Product at Discern Analytics, a big-data analytics firm delivering insights to the financial-services industry.

Michele Dundas Macpherson, Board Member

Michele is a serial entrepreneur who enjoys building companies. Before joining Pinpoint, she was the COO and CFO of Discern, a fintech data-analytics startup specialized in delivering non-obvious insights to investors and corporations.

In her position as General Manager of NCR’s Entertainment Division (acquired by Outerwall), Michele acquired The New Release and integrated this startup into NCR’s existing infrastructure. Previous to this, she was a Senior Vice President of DVDPlay, which was acquired by NCR and became part of its Entertainment Division.

Michele was also SVP and CIO of ActivIdentity (acquired by Assa Abloy), and SVP of Encentuate (acquired by IBM). She worked with The Boston Consulting Group and CSC Index, consulting to Fortune 100 companies on strategy, mergers and acquisitions, and operations.

Michele holds a Bachelor of Applied Science in Electrical Engineering from the University of Waterloo, and an MBA from the Stanford Graduate School of Business.

Larry Ruff, Vice Chair, Board of Directors, Fair Trade USA; Advisory Board Member, Smart Story Technologies; Former Global Marketing & Chief Strategy Officer, Levi Strauss & Company

Scot McLernon, Former CRO of YuMe; Boards of Ad Council and IAB Video

Mike Rosner, CRO of Forensiq (now Impact Radius)

Alex White, VP of Product, Sharethrough

StartX, the Stanford University-funded accelerator

Fred Harman, MP at Oak Investment Partners; Boards of Brit Media, Group Nine Media, Leaf Group, Enjoy, Rebel Mouse, Thrive Global, sovrn; Co-Owner of Golden State Warriors

Steve Dow, Board of Dataminr, ALDR, Arterys; founding board member of Citrix

Mark Templeton, CEO of Citrix from 2001-2015; Boards of Arista Networks (ANET) and Keysight Technology (KEYS)

Guy Saperstein, Retired Civil Rights Attorney; Past President of The Sierra Club Foundation

Larry Diamond, Senior Fellow, Hoover Institution and Freeman Spogli Institute for International Studies, Stanford University


If you’re passionate, laser-focused, self-motivated, highly collaborative, and interested in contributing to the future of people predictions, fill the form here and send a cover letter and CV.

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