The Management Team

Avi Tuschman, Founder and CEO

Avi Tuschman did his undergraduate and doctoral research at Stanford, where he sought out the very best data known to science for predicting an individual’s future preferences and behaviors. This inquiry led him into the field of psychometrics.

Tuschman published the first science book on heritable psychometric traits and how to make predictions from them, which was published through Prometheus / Random House in 2013. The book received praise from top science writers and coverage in media from 24 countries. He also spent a large part of his career helping 18 heads of state to shape public opinion in Washington, DC, and in Latin America.

Tuschman founded Pinpoint Predictive when he realized that the data economy urgently needed a scientific standard in people data. When he saw that big-data psychometrics were feasible, accurate, and the future of people data, he set out to digitize and scale up this vital data class so that we could benefit from better insights, targeting, and people predictions.

Wei Hsu, VP of Engineering

Wei Hsu is a Stanford Computer Science alumnus and a full-stack engineer specialized in developing highly scalable applications. He led the engineering teams of his previous companies through two acquisitions. Previous to Pinpoint, Hsu was a team member at a venture originally seed-funded by Facebook, where he managed a ten-person team as Director of Engineering.

In his free time, Hsu is a dedicated fan of Stanford Football and also loves third-wave coffee shops.

Jim Christie, VP of Program Management

Jim Christie has a passion for using data to understand the world around us. He has 10 years of experience leading development and operations teams specialized in advanced advertising solutions. As Director of Business Intelligence at RhythmOne, he led the optimization effort to focus on video KPIs and viewability. He also spearheaded a company-wide effort to establish compliance with IAB industry-standard specifications. Previous to joining Pinpoint, Jim served as Head of Product at Discern Analytics, a big-data analytics firm delivering insights to the financial-services industry.

Michele Dundas Macpherson, COO

Michele is a serial entrepreneur who enjoys building companies. Before joining Pinpoint, she was the COO and CFO of Discern, a fintech data-analytics startup specialized in delivering non-obvious insights to investors and corporations.

In her position as General Manager of NCR’s Entertainment Division (acquired by Outerwall), Michele acquired The New Release and integrated this startup into NCR’s existing infrastructure. Previous to this, she was a Senior Vice President of DVDPlay, which was acquired by NCR and became part of its Entertainment Division.

Michele was also SVP and CIO of ActivIdentity (acquired by Assa Abloy), and SVP of Encentuate (acquired by IBM). She worked with The Boston Consulting Group and CSC Index, consulting to Fortune 100 companies on strategy, mergers and acquisitions, and operations.

Michele holds a Bachelor of Applied Science in Electrical Engineering from the University of Waterloo, and an MBA from the Stanford Graduate School of Business.

Evan Zamir, VP of Data Science

Previous to Pinpoint, Evan Zamir spent three and a half years as one of two data scientists at Skout, one of the world’s largest location-based social-networking and dating apps. In this role, he worked across a wide-variety of challenges with numerous tools, including the automation of picture moderation via deep-learning models, up until the company’s acquisition by MeetMe.

Before moving into industry, Zamir taught for five years as an Assistant Professor at Georgia Tech. He has a BS from Johns Hopkins, a PhD from Washington University, and a Postdoc from the University of Kansas Medical Center, where he studied the biomechanics of embryonic tissues, including the heart, through various experimental, imaging, and computational methods.

Annalyn Ng, Senior Data Scientist

Annalyn Ng completed her undergraduate studies at the University of Michigan, and her MPhil degree at the University of Cambridge. Previously, Annalyn worked at Disney Research on various projects examining the psychometric profiles of consumers. She has also worked with the Singapore government to build predictive models for fraud and labor matching.

Annalyn is the co-author of the book, Numsense! Data Science for the Layman, which is available in over 5 languages and is used in courses at universities like Stanford and Cambridge.

Larry Ruff, Vice Chair, Board of Directors, Fair Trade USA; Advisory Board Member, Smart Story Technologies; Former Global Marketing & Chief Strategy Officer, Levi Strauss & Company

Scot McLernon, Former CRO of YuMe; Boards of Ad Council and IAB Video

Mike Rosner, CRO of Forensiq (now Impact Radius)

Alex White, VP of Product, Sharethrough

StartX, the Stanford University-funded accelerator

Fred Harman, MP at Oak Investment Partners; Boards of Brit Media, Group Nine Media, Leaf Group, Enjoy, Rebel Mouse, Thrive Global, sovrn; Co-Owner of Golden State Warriors

Steve Dow, Board of Dataminr, ALDR, Arterys; founding board member of Citrix

Mark Templeton, CEO of Citrix from 2001-2015; Boards of Arista Networks (ANET) and Keysight Technology (KEYS)

Guy Saperstein, Retired Civil Rights Attorney; Past President of The Sierra Club Foundation

Larry Diamond, Senior Fellow, Hoover Institution and Freeman Spogli Institute for International Studies, Stanford University

Pinpoint is always on the lookout for data scientists, engineers, and business-development professionals at the top of their field.

If you’re passionate, laser-focused, self-motivated, highly collaborative, and interested in contributing to the future of personalization and people predictions, fill the form here and send a cover letter and CV.

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Check out why the most competitive campaigns in the world are now using psychometric advertising.

Stanford Professor Michal Kosinski discusses the research behind big-data psychometrics at the Computer History Museum

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Pinpoint CEO Avi Tuschman delivers a keynote on psychometric advertising at the El Dorado Festival, organized by the Colombian representative of the Cannes Lions, in November 2017.

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Pinpoint CEO Avi Tuschman speaks on the British American Business Council’s panel “Global Words of Wisdom on Artificial Intelligence” in San Francisco in March 2018.

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“The Most Powerful Tool in Social Media”: On quantifying the boost in returns from a commercial application of psychometric targeting, using just one dimension.

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Pinpoint CEO to speak at “a mind-bending AI & Tech Summit on how our present and future world will be enlightened by AI – Artificial Intelligence.”

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Pinpoint CEO to speak at “The Future of AI in Programmatic Ad Buying.”

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