Forrester: build brand humanity by mastering empathy at scale

Human connection has become a non-negotiable part of the customer’s online and offline journey. As customers demand a more personalized experience with each passing year, however, many companies struggle to deliver this at scale. The good news: companies that do rise to this challenge see disproportionate revenue growth.

Read this report from Forrester and Braze about the state of Brand Humanity and the best practices for leveraging Brand Humanity at scale.